Tru Paints manufactures durable, high-visibility traffic paint engineered to meet regulatory standards across North America, built for municipalities and contractors who need coatings they can rely on.
Currently in testing, pursuing regulatory approvals across North America
Low-VOC, environmentally-conscious formula for parking lots, curbs, and standard lane markings.
Fast-drying, cold-weather-capable formula suited to highway and municipal roadway marking.
Bulk supply arrangements built around municipal procurement cycles and contractor project timelines.
Tru Paints exists to manufacture traffic paint that meets the standards roads across North America demand. We're a focused operation, our entire team is oriented around getting one product right: durable, compliant, high-visibility road-marking coatings.
We work closely with municipal buyers, contractors, and regulatory bodies to ensure our formulations align with the performance and environmental requirements set by transportation authorities across Canada and the United States. Our product is currently in testing as we pursue those regulatory approvals.
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Core product focus: traffic paint
N.A.
Formulated for North American standards
Our product line is being developed and tested to serve the core needs of municipal and contractor road-marking projects across North America.
Standard Lane Marking
Centerline & Curb Marking
Highway & Cold-Weather Marking
Procurement-Ready Volumes
Provincial, state, and federal transportation authorities across Canada and the United States maintain approved product lists governing traffic paint used on public roadways, covering product type, performance, and supplier requirements. Our formulation and testing work is guided directly by these standards, starting with Manitoba Transportation and Infrastructure's Approved Product List.
We're pursuing approval across both waterborne and alkyd (solvent-based) product categories, in low-VOC and standard formulations, to serve road-marking applications throughout North America. Our product is currently in the testing phase as we work through these regulatory processes.
See where we stand on approvals →
Director & Chief Technical Advisor, Tru Paints
“Durability and safety on North American roads start in the lab. Engineering reliable traffic paint isn't just about mixing pigments, it's about formulation science, environmental compliance, and performance that withstands extreme climate demands.”
Dr. Peter Kofo Aarinola brings deep chemical engineering expertise, academic rigor, and decades of industrial process leadership to Tru Paints. As Director, he oversees product formulation, Quality Management Systems (QMS), and the technical testing frameworks required to meet stringent transportation standards across Canada and the United States.
A licensed Professional Engineer (P.Eng.) registered in Manitoba, British Columbia, and Alberta, Dr. Aarinola holds a PhD in Chemical Engineering from the Mendeleev University of Chemical Technology. His extensive background spans polymer chemistry, surface coatings, electrochemistry, and process optimization.
At Tru Paints, Dr. Aarinola leads our technical development, ensuring that our waterborne low-VOC and alkyd solvent-based road marking paints deliver superior retroreflectivity, freeze-thaw durability, and strict compliance with Canadian Transportation guidelines and AASHTO NTPEP standards.
Formulation & Coating Science
Advanced binder integrity and climate-resilient traffic paint chemistry.
Standards & Compliance
Direct oversight of technical data (TDS), safety data (SDS), and AASHTO / DOT approval pathways.
Quality Assurance
Rigorous laboratory and batch testing to guarantee product consistency for municipal and contractor partners.
"We're building Tru Paints to be a dependable, standards-first supplier for roads across North America, and we'd rather be upfront about where we are today than overstate it."
Tru Paints Founding Team
Manitoba, Canada
Durability
Freeze-thaw tested
Reflectivity
High-visibility standard
Low-VOC
Environmentally conscious
In Testing
Pursuing North America compliance
We believe municipal buyers, partners, and investors deserve a clear view of where we stand. Here's our status today.
We are actively finalizing manufacturing processes for our traffic paint product line, moving from formulation to production-ready output.
We are in the testing phase and working through the regulatory approvals required across multiple jurisdictions in North America.
We are engaging with investors and partners to fund the scale-up of our manufacturing capacity and go-to-market plans.
We're sharing this openly because we believe it builds trust: Tru Paints is a company in active development, moving deliberately toward production, compliance across North America, and a capitalized future. If you'd like to follow our progress, partner with us, or explore investment, we'd welcome the conversation.
Get in TouchWhether you're a municipality, contractor, or prospective partner, we'd love to hear from you.
Location
Manitoba, Canada
Tru Paints
Traffic paint manufacturing built for roads across North America, currently in testing and pursuing regulatory approvals.
© 2026 Tru Paints. All rights reserved.
Manufactured in accordance with Manitoba Transportation and Infrastructure guidelines, pursuing compliance across North America.